Introducing a clay that hardly feels like clay at all. This super pliable formula delivers all-day hold thanks to a blend of two types of clay and diatomaceous earth. No more fighting with tough, thick waxes or endlessly working product in your hands. With a gritty, matte finish, this creamy clay pomade creates dimension and rough-as-you-like texture that won’t weight hair down. Life is hard. Soft Clay is easy. Benefits: All Day Effortless Texture Touchable Style Sulfate and Paraben free. All Rudy’s products are never tested on animals, LEAPING BUNNY certified, and made in the USA utilizing green facilities and technologies. 4.8 oz.
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I’ve used clays that leave my hair stiff and brittle, but this one is actually pliable—the diatomaceous earth must be doing something right, because I get all-day hold without that helmet feeling. It scoops out smooth and spreads easily, no tugging or thick paste fight.
Brian★★★★★
A little bit goes a long way and it's still soft in the jar after weeks, which I've never had with other clays. The diatomaceous earth in it gives a solid, all-day hold without ever making my hair feel stiff or crunchy.
Andrew B.★★★★★
The texture genuinely surprised me—it spreads like a lightweight cream but somehow locks my hair in place from morning to night. No stiffness, no residue, just a natural matte finish that holds through a windy bike commute.